Multi-Line Showcases Premium Architectural Materials at CONEX 2025

Published June 18, 2025
By Princess Friel Lontoc

Multi-Line once again showcased its diverse product lines at CONEX 2025, held at SMX Convention Center in Pasay City from April 9 to 12, 2025. As one of the country’s premier architecture and design expositions, CONEX proved to be another prime opportunity for Multi-Line to engage with professionals, students, and partners from the design and construction industry.

Located at Booth No. S1 B120, Multi-Line’s exhibit was gold-themed, which was inspired by United Architects of the Philippines’ 50th National Convention. They repurposed the WorldBex booth and produced a straightforward and functional design, according to Business Development Manager Ar. Rene John Asa.

Among the standout features of the exhibit were the Flexipanel Bamboo Charcoal Board, Ecostone Flexible Stone Tiles, Geometric Solid Aluminum, and the LuxVision LED Video Wall Display, all of which drew impressive attention from architects and designers for their sleek design and versatile applications.

The booth’s successful execution was made possible through the dedicated effort of the Multi-Line Structures Corporation (MSC) Project Implementation Department (PID), led by Project Manager Bryan Achay and Project Supervisor Sid Ingalla. Supporting them were Project Engineers Christine Lumang, Ruther Ebreo, Aaron Dionisio, and Kim Manalac, who meticulously handled installations and technical coordination throughout the setup.

For the LED video wall display, the ingress and egress processes were overseen by MBI Operations Manager Francis Kenneth Billones. They were carefully managed by Project Engineer Roel Donceras, along with Commissioning Engineers Jon Michael Dimafelix, Joemar Buenaventura, Angelo Menor, Ejay Aytona, and Alvin Almonte, ensuring smooth logistics from setup to dismantling.

Throughout the four-day event, the Sales and Advertising teams took the lead in welcoming visitors, answering inquiries, and engaging new contacts.

Representing MSC were District Sales Managers Lilibeth Depasupil (North) and Luisito Valenzuela (South), joined by Sales Engineers Jumari Aquino, Rizzabeth Dizon, Joe Nicol Intal, Mark Joseph Jabat, Sidney Carabillo, Edward Laxa, Danica Limsia, Violina Caera Arquiza, and Jayvee Kitane. Supporting the team were Sales Account Specialists Joel Lozada and Allan De Leon. All of them guided clients through Multi-Line’s wide range of solutions.

MBI Sales Engineers Nathaniel Oliva, Justine Abao, Eulla Mae Caminade, and Sales Account Specialist Victor Delos Reyes also assisted booth visitors and guided them through MBI’s variety of building systems, especially the LED video wall display.

The Advertising Department also provided their support through the booth visuals and digital content shown on the LED video wall display. The team was composed of Video Editors Conrado Zaguirre Jr., Graphic Artist/Video Editor Herbert Pacanza Jr., Copywriter Princess Friel Lontoc, and Online Marketing Assistant Ailene Dagohoy. All creative efforts were directed by Advertising and Supply Chain Manager Regina Norma Tengco.

Multi-Line President Rey Angeles and VP for Finance and Admin Bee Angeles also visited the booth to show appreciation to the entire Multi-Line team for their unwavering dedication and teamwork.

CONEX 2025 proved to be more than just a trade show, it was a testament to Multi-Line’s creativity and drive to serve customers better, faster, and at less cost.