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Calderon Bldg., 827 EDSA, South Triangle, Quezon City, Philippines

WorldCraft’s New Sales and Operations Manager

By Rina Cruz

On August 22, 2022, Mr. Jerald “JL” Laurea started working in Multi-Line Structures Corporation as the Sales and Operations Manager for WorldCraft. He reports directly to Mr. Rey Angeles, the President.


JL had acquired three diplomas with different academic degree levels. From 1998 to 2000, he studied Associate Degree in Computer Technology at Computronix College in Dagupan as a DOST scholar. Then from 2000 to 2004, he pursued a Bachelor’s Degree in Biology at University of the Philippines – Baguio.


While working after acquiring his bachelor’s degree, JL enrolled for a Master’s Degree in Divinity at Asia-Pacific Nazarene Theological Seminar in Taytay, Rizal from 2004 to 2007. He did this in order to fulfill the request of his father who is a Pastor. 

During those times, he was able to accompany his classmates in Korea to do missions but he went home and decided to just practice his skills in his motherland.  

As an individual, JL loves to travel with his family and to visit amusement parks and other family-friendly places. He also plays various musical instruments such as keyboard, guitar and beat box drum. 

In Multi-Line, JL’s primary role is to market and sell the product lines of WorldCraft to the satisfaction of customers. Here are his answers when he was asked a couple of work-related questions:

Q: How will you describe Multi-Line’s culture? Was it something you expected when you accepted the job offer?

A: I describe the culture of the company as a customer-centered working environment and a biblically-founded culture. A culture that encourages healthy competition, creativity, character development, and career growth. This is also what I am looking for in a company.

Q: How did you handle your staff which have stayed longer in the company compared to you? What were your struggles on this?

A: Part of my learning experience before in my previous work is to handle “different folks” with “different strokes” or approach. Such experience became now my stepping stone to handle tenured staff. But more than this, is to live and work by example. I know it takes time to earn their trust and confidence that I can do my job. So, I have to walk my talk and live the principle of servant leadership. As the Bible says, “Whoever wants to be great among you must be your servant, and whoever wants to be first must be servant of all.” In short, a good leader must be also a good follower. Therefore, when I encounter struggles or challenges towards work, this is my guide: “I change, rather than complain. I make progress rather than bring problems. I deliver results rather than reasons.”

Welcome to the company, Sir JL!

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