Calderon Bldg., 827 EDSA, South Triangle, Quezon City, Philippines
The New Face of Multi-Line’s Digital Marketing
By Ralph Aldrin Dacara
Ms. Marian Christine P. de Leon
The power and influence of cyberspace has changed the landscape of marketing, making it more challenging for businesses. With more than 3.7 billion active social media users worldwide, the competition for promoting products is more aggressive than before.
Now, to be able keep up with the times and make Multi-Line’s products competitive in the market, an expert in digital marketing was hired. She is Ms. Marian Christine P. de Leon, the new Digital Marketing Manager of Filipinas Multi-Line Corporation.
Ms. de Leon graduated Cum Laude from the University of the Philippines Diliman in 2017 with a Bachelor of Fine Arts degree, major in Visual Communication. She worked as a Marketing Assistant and Graphic Designer from 2017 to 2019 then worked as a Digital Marketing Supervisor from 2019 to 2022. She is here to help to improve Multi-Line’s social media presence through creating engaging content. Ms. de Leon will be directly reporting to Mr. Aurelio Angeles, the President.
In an interview with Ms. de Leon, she expressed her goals and inspiration in achieving success. “My main goal in my work is to help the company succeed by coming up with plans on how we can navigate through the digital space. In order to achieve this, the best strategy is collaboration because I will need the insights of my co-workers who are experts in their respective fields,” she said.
“My parents most definitely serve as my motivation to keep pursuing success. Everything I do is for them and because of them because growing up, we went through tough times and they sacrificed a lot for my brother and I. Now that I’m older and able to work, I hope to succeed in life so that I can give back to my parents and to give them the life they deserve,” Ms. de Leon added.
Given these unprecedented times, everything is truly shifting toward the digital space and the need to keep up is at an all-time high. Digital Marketing is sure to be an exciting new venture for Multi-Line.