Multi-Line joins Philbex Iloilo 2025
By Margarita Vinuya
Multi-Line participated in the recent Philippine Building and Construction Expo (PHILBEX) Iloilo, organized by Worldbex Services International (WSI), held from July 17 to 20, 2025, at the Iloilo Convention Center (ICON).
The event, themed Beyond Sustainnovation, focused on sustainable and innovative practices in the building industry. It featured a diverse range of exhibitors showcasing building materials, construction equipment, interior design solutions, and more from local and international companies.
For this event, Multi-Line’s compact 6 sqm booth was constructed by C Square Engineering Construction & Supply, under the supervision of MBI Project Engineer Romeo Catanus Jr. and designed by our visionary, Ar. Rene John Asa.
Due to the limited booth space, showcasing our full range of architectural products—including selected auxiliary and building systems—proved to be a challenge. When asked about his booth design concept, Ar. RJ explained, “Despite the compact size, our design concept focuses on being interactive and modular. The interactive approach allows visitors to touch and experience our materials up close, while the modular setup ensures the booth can be easily reconfigured and reused for future exhibits in Cebu and Iloilo to save costs.” He also added, “Within the minimal footprint, the booth’s design was able to maximize its functionality and brand impact to help promote our company and our products—especially our new products—to architects, designers, contractors, builders, property developers, and end users.”
Multi-Line’s booth attracted a diverse audience, including students from various schools, architects, end users, dealers, interior designers, engineers, and contractors. This was also graced by a visit from Hon. Mayor Emmanuel Galilia of Nueva Valencia, Guimaras.
The 4-day expo was attended by Sales Manager Beth Dipasupil, Business Development Manager Ar. Rene John Asa, and Sales Engineers Richard Cordova of Iloilo and Kim Carlo Tudtud of Cebu.
Congratulations to the team for your dedication in attending to the inquiries and needs of our visitors. This participation is expected to open more opportunities and attract new clients from the Visayas region to Multi-Line.
