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Calderon Bldg., 827 EDSA, South Triangle, Quezon City, Philippines

Multi-Line departments collaborate for Worldbex 2024

By Ralph Aldrin Dacara

Multi-Line showcased its multiple product lines at the Worldbex 2024 exposition held last March 14-17, 2024. Both new and existing clients crowded to the booth, eager to see Multi-Line’s products and services. 


From design to construction up to promotion, Multi-Line gave its best team effort to promote its products. Arch. Rene John Asa, the business development manager of Multi-Line Structures Corporation (MSC), found it challenging to come up with the booth’s concept. 


“I often experience a mix of excitement, inspiration, and sometimes frustration as we work through multiple ideas to develop a concept that meets both functional and aesthetic requirements. However, mapapalitan naman siya ng satisfaction when we come up with a design solution that feels innovative, unique and attractive,” Arch. RJ said.


Engr. Christine Lumang, an estimator from MSC narrated how teamwork helped them finish the booth on time. “Kahit pagod na sa maghapon na gawa, ako kasama sila Engr. Michael Florendo, Engr. Charly Morales, and Engr. Art Pascual still stayed overnight para matapos yung booth. And thankfully natapos ang pagbuo ng booth on time and maganda ang kinalabasan,” she proudly shared. 


Ms. Pamela Ababao, the Junior Architect of Multi-Line Structures Corporation also shared how the booth highlighted the versatility of Multi-Line’s products. “This year, we introduced new products and showcased their full potential as building materials,” she said. 


The Multi-Line booth featured products such as Aluminum Composite Panels (ACP), Geometric solid aluminum panels and Polyvinyl Chloride (PVC) finishing materials. New product lines such as the Nature Love thatch roofing and EcoStone flexible stone tiles were also introduced at the event.


The sales and promotion team led by Ms. Lilibeth Depasupil, the Sales Manager for North Area conveyed her appreciation for the new and existing clients that visited the booth. 


I am grateful to all the students and clients who took the time to visit us, especially our architects and engineers from the North, such as Arch. Ruiz (UAP Cagayan President) and Arch. Ferreras from the government office of Cagayan,” she expounds. 


Multi-Line garnered praise from numerous clients for having one of the finest booths at the event, attracting engineers and architects from various locations including Bulacan, La Union, Baguio, and Tabuk City.

Arch. Arjay Asa
Ms. Lilibeth Depasupil
Ms. Pamela Ababao with Engr. Slater Young

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