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Calderon Bldg., 827 EDSA, South Triangle, Quezon City, Philippines

Multi-Line Group welcomes ‘Brad Pete’ as New Advertising Manager

By Francis Kenneth Billones

Peter B. Eduria III, who opts to be called “Brad Pete”, is a professional with a diverse and unique background. His journey began with a strong educational foundation in film, graduated from the Asean-ROK Film Leaders Incubator in 2013 and De La Salle – College of Saint Benilde in 2018. Over 12 years, Peter has ventured into various fields, most notably as an independent film director and as a soldier in the Psychological Operations Center of the Philippine Army. His ability to adapt and excel in these distinct roles speaks volumes about his versatile skill set.

Joining the Multi-Line team on October 3, 2023, Peter’s primary aim is to steer the company’s marketing efforts and contribute to its growth and success. His expectations in this position are rooted in strategic thinking, creativity, data analysis, and effective communication. With hobbies in poetry, photography, and creative writing, he brings a unique perspective to the team, highlighting his artistic sensibilities and his ability to approach challenges from creative angles.


Peter’s main goal at Multi-Line is to promote the company’s products, services, and brand. His diverse experiences, strong communication skills, and creative thinking make him a valuable asset in this work. As he embarks on this new chapter, we can anticipate innovative and engaging contributions from Peter, ensuring Multi-Line’s continued success in the market.

On behalf of all the members and the management of Multi-Line and EverFirst, we would like to extend our warmest welcome and good wishes on your new role as Advertising Manager, Brad Pete!

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